Travel = Happiness. Proven.

Travel = Happiness

We know that travel comes with a host of great benefits: you get to spend time with people you love; you get to see new things and try new things; you get to relax away from the pressures of work and everyday life; you get the thrill of realizing dreams you may have had for years and years… you get to have that beer you can’t get here in the states. Mmmmm.

As it turns out, travel is the best way to spend your money. Of all the things you can buy, the experience of traveling gives you, by far, the most bang for your buck. All these great elements of travel have been proven to make people happier. 

And even more than that, every part of the travel experience — before, during, and after — is more satisfying, more enjoyable, and has longer-lasting positive effects than buying stuff. 

In 2003, Thomas Gilovich published his landmark study called “To Do or To Have? That Is the Question” – a study that, more than a decade on, continues to influence social psychology and the study of what brings us true contentment. Gilovich looked at how economic choices affect well-being and analyzed the differences between experiential and material purchases on human happiness. His unexpected discovery has changed the way we look at our buying habits: Across the board, doing things makes people way happier than having things. 

I don’t know about you - but there is no purse, no electronic device, no outfit or pair of shoes I would trade for any of the trips I’ve taken. Hold a Louis and a plane ticket in front of me… guess which one i’m choosing.

And then there is the most dangerous risk of all — the risk of spending your life not doing what you want on the bet you can buy yourself the freedom to do it later.
— Randy Komisar

The reason for this is that we get to live and re-live the joy of experiences. Buying an expensive TV or even a new car gives a momentary spike in good feelings that lasts for a few days. But when you take an amazing trip, you get the memories and the good time together — and every time you think of that trip, or you see something that reminds you of it, or you look at the picture on your desktop, your brain registers those joyful times and releases mood-enhancing chemicals that make you feel like you’re re-living the happiness of the experience itself. It stays with you, and you get to access it whenever you want. 

It’s not like we need another reason to start planning that dream trip (but I’ll give you one) — but another study out that Gilovich co-authored has found that even the anticipation of experiences outdoes the lead-up to material purchases. People waiting in line to get tickets to an event are happier and more excited than those who are waiting in line to buy something. 

So, even something as boring as waiting in line is more fun when it’s connected to your travel experience. But it makes sense when you think of it, doesn’t it? You’re waiting to, say, get your passport photo taken, and associated with that time are thoughts of where you’re going to go, what you’re going to see, and all the adventure that awaits. When you’re planning that trip with me, you get to make progress, take steps towards realizing your dream, and each step is actually a part of the adventure itself. 

As travelers, we know the many positive benefits of getting out and seeing the world. And now we can feel even better knowing that those benefits continue to improve our lives, long after the trip is over. 

Are you convinced? Ready to start taking the steps towards your next travel adventure? Reach out to me and let me bring a little more happiness to your life!

Your Expert Vacation Designer

Your Expert Vacation Designer

muse Travelers: Your Sandals Source

Ready To Give You NEXT LEVEL Info & Service: Dana Braun of MUSE Travelers Vacations Attends Sandals Resorts Luxury Included® Workshop

sandals next level workshop css

Nashville, TN, July 2, 2018 – Certified Sandals Specialist Dana Braun of MUSE Travelers Vacations has successfully completed ALWAYS NEXT LEVEL, the latest Sandals Resorts’ travel agent workshop and is now fully prepared to share with travelers the most exciting reasons to visit the Caribbean’s leading Luxury Included® resorts right now.  

According to Braun, the immersive workshop covered all that’s new and exciting across the Sandals Resorts International (SRI) family of brands that include adult couples-only Sandals Resorts; family-friendly Beaches Resorts; Island Routes Caribbean Adventures for fun excursions in the Caribbean and is a critical opportunity to gain firsthand knowledge of these distinct brands.  

From the opening of Sandals Royal Barbados, Sandals’ second luxury resort on the island, the launch of Aisle to Isle, a new destination wedding program, to Beaches Resorts’ groundbreaking certified autism centers, travelers can be confident that my counsel is informed and expert.
— Dana Braun. Owner, MUSE Travelers Vacations

Braun is a Certified Sandals Specialist (CSS), part of an elite group of travel agents recognized by the travel industry as experts in the world’s only Luxury Included® Resorts.  ALWAYS NEXT LEVEL fulfills the crucial educational requirement for travel agents pursuing their Certified Sandals Specialist designation.

Gary Sadler, Senior Vice President of Sales for North America at Unique Vacations, Inc., an affiliate of the worldwide representatives for Sandals Resorts and Beaches Resorts.  

Gary Sadler, Senior Vice President of Sales for North America at Unique Vacations, Inc., an affiliate of the worldwide representatives for Sandals Resorts and Beaches Resorts.  

We applaud Dana Braun on this tremendous accomplishment. CSS agents are uniquely qualified to help travelers select their best Caribbean vacation, and it is a sincere pleasure to recognize MUSE Travelers Vacations for their dedication to serving their clients so well.

A Word About Red Stripe


Some locals sniff that Red Stripe is for tourists, and when we were present at Scotchies green Heineken bottles inhabited the rustic bar in company with the red and white labels. But Red Stripe is indisputably the most iconic symbol of Jamaica aside from Usain Bolt smiling from a green and yellow T-shirt. Red Stripe beer appeared in the first James Bond movie, Dr. No, filmed around Ocho Rios.

Red Stripe is classified as a North American Adjunct Lager, in the same family as a Coors or a Bud or a Pabst. A moderate 4.7% ABV.


One beer reviewer writes that Red Stripe is the beer equivalent of Bob Marley’s “No Woman No Cry.” “Everybody knows it, but those with more discerning taste know there are better Marley songs.” But Jamaica’s national beer partners perfectly with jerk chicken and a hot beach. I like Red Stripe. Which is fortunate because Red Stripe has a virtual monopoly at the bars of most major resorts (where you can sometimes find Heineken behind the bar). Skip the Red Stripe Light. Unkind critics describe its taste as like classic Red Stripe mixed with water in a dilution of 5 to 1. I can’t disagree—thin and flavorless.

I stick with Red Stripe in Jamaica, but for those who seek alternatives there is Dragon (a stout made by Red Stripe), Heineken and Guinness. Both Heineken and Guinness are locally brewed in Jamaica.



As the Nazis retreated from Florence during World War II, they blew up all of the bridges across the River Arno, except one: the Ponte Vecchio, which was evidently saved on Hitler’s personal orders. This was where he had met the Italian dictator Benito Mussolini in 1938, cementing the “pact of steel” alliance. The Führer had been so impressed by the elegant “Old Bridge,” which had graced the spot since being built in stone in 1345, that he decided to save it. Instead, the German army blew up all of the ancient buildings on either side, so that the bridge could not be used by the Allies, but the Ponte Vecchio itself was salvaged for posterity.

Today, thousands flock to this glorious arched edifice to buy gold and silver from local vendors, much as they have since 1593, when the Grand Duke Ferdinando Medici ordered that metalworkers and jewelers replace the butchers and tanners who worked there. He wanted a more pleasant walkway and was offended by the stench of rotting meat and the pungent odors of hides that were cured in horse urine and washed in the river. A bust of Benevento Cellini, the most accomplished of all Renaissance goldsmiths, stands as a reminder of this great tradition.

In its heyday, like all bridges of the period, the Ponte Vecchio was bustling with merchants and crowded with domestic residences, taverns, and shops. Today, if you visit the bridge in the early morning or at night, when the vendors’ stone-walled stalls are closed, you can see city’s ancient symbol, a stylized lily (not unlike the fleur de lis), used as a decorative pattern on the metal hinges of all the wooden shutters.

But at any time of day, make sure you look up and spot the barred round windows in the top level of the bridge. Unbeknownst to most visitors, a secret passage runs above the Ponte Vecchio. It was added by the Medici family in 1565 so that they could get from the Uffizi to the Palazzo Pitti without having to weave through the crowds and risk assassination. It is known as the Vasari Corridor after its designer, Giorgio Vasari, and its circular windows are called “the eyes of Florence.” Through them, the Medicis could spy on their subjects and even eavesdrop on conversations. It was actually in this passageway that Adolf met Benito back in 1938, in order to hatch their plans in privacy.